Job hunting 101

By JayCommins February 23rd, 2012, under Uncategorized

As a business, we get daily requests from young people for jobs, whether it is for admin support, free internships or people wanting to join our graduate recruitment programme.  Often, the email that I get from these people mentions how much they would like to work for a company like Footprint, and I think, “Yes, you probably would.”

 

The problem is that so many of these requests are simply mailmerged – if I was to pick up the phone to any one of them and ask what they knew about Footprint, they probably would not have a clue.  In recent weeks, I have had a number of calls from educational bodies asking if we would consider taking an IT student on an apprenticeship – and when I explain that we only have a handful of computers, so it is likely that the only work we could get an IT apprentice to do would be turning monitors on and off at the start of the day, they seem quite surprised.

 

So here’s some helpful advice for anyone writing to us to ask for a job.  Mention that you have read this blog.  And then explain how you think your skills would match our client base.  Include your CV, and if the covering letter has sold you well, I’ll read this.  But send me a standard letter that pretends that you have a clue about my business and I’ll email you my standard rejection letter right back.

Terrible news for the Wedgwood Museum

By JayCommins December 20th, 2011, under Uncategorized

A couple of years ago, we were invited to do some work for the Wedgwood Museum in Barleston, Stoke-on-Trent – a fantastic musuem with a stunning collection cared for by a great team. Unfortunately, the museum’s historic (and, on the face of it, rather insignificant( link with the Wedgwood company’s financial troubles appears to have led to a disastrous situation – a court has ruled the that collection has to be sold off to meet a shortfall in the Wedgwood company’s pension fund.

I’m no economist, and I don’t understand the complex legal situation beyond understanding that five Wedgwood employees transferred over to the museum, which effectively linked the whole collection to the pension fund (thanks to Robert Maxwell for that – his dodgy pension dealings were the reason this legislation was introduced).

This is an amazing collection of which the whole country should be proud, and yet it seems destined to be sold off to the highest bidder.

After all that Wedgwood has given to this country – economically and socially – it is a traversty to see this happen. A collection which was believed to be in trust to protect it against just this situation will be lost because of a small technicality.

I don’t know if there are any plans afoot to try and preserve the collection, but I do hope that there are – this is a true English treasure that does not deserve to be lost.

Lovin’ your job!

By JayCommins August 13th, 2011, under Uncategorized

I have to say that I really do consider myself very fortunate to be doing a job that I love.  Yesterday, I was down at Kenilworth Castle to launch an Elizabethan food initiative.  I got to spend most of the day with the delightful Dr Annie Gray – one of the country’s top food historians – and try out some fantastic Elizabethan food, including a pie containing veal meatballs and dates, a real ‘mince pie’ with beef and plums, and the most delicious custard tart.  Plus, as a bonus whilst I was down there, I got to see one of my favourite re-enactors, Mark Vance, at work as a highwayman (you can see a picture of Mark on his horse in our ‘News’ section), and meet up again with the wonderful Don and Katherine Holton of Heuristic, a couple who make learning about history so much fun and effortless that you don’t realise quite how much you have learned until you stop laughing.

Henry clearly doesn't understand that this was meant to be a serious shot!

Great service deserves praise…

By JayCommins April 17th, 2011, under Uncategorized

On a sunny Sunday afternoon, when what I’d really like to be doing is relaxing in the garden, I am in the office playing with a new proximity marketing gadget.

When I was having problem accessing one of the menus, I sent off an email to the supplier asking what I was doing wrong, fully expecting to wait until Monday morning for a reply.  But no!  By return email, Quinton of TextBlue (www.textblue.co.uk) sent me back just the info I needed to do the job. 

So a big, sunny thumbs up to TextBlue – that’s customer service!

Shooting at Selby Abbey!

By JayCommins April 14th, 2011, under Uncategorized

Isn’t it great how much a headline can convey!  This sounds like it could be a headline in a newspaper, but actually describes what went on yesterday, when we had a photographic session [has the penny dropped, now?] in Selby’s beautiful Abbey for the John Cheatle Group.  Thankfully, the weather held, as did the patience of the kids from our choir, Sing @ Selby Music Centre, who were absolutely fantastic at following the direction of our photographer, Tony Speight of Carte Blanche Photography.

You’ll be able to see the results in the independent schools press over the coming months!

Footnotes has its own URL!

By JayCommins March 30th, 2011, under Uncategorized

We’ve become quite attached to our URL!  www.fim.org.uk feels like home for us, but when the opportunity came up to buy other domains (when the .co addresses were released, for example), we decided it was worth a few quid to buy the ones that were relevant to us.

But having sat on www.fim.co for quite some time, my reorganisation of the Footprint website gave me inspiration to make use of this URL beyond merely ‘parking’ it so it took you to our main homepage.  Now, it brings you directly here, to Footnotes, the Footprint blog.

So if you want to follow our latest musings, www.fim.co is the place to do it.  Of course, you can also subscribe to our RSS feed and have it delivered directly to you:

http://fim.co/?feed=rss2

If you liked Stuart Baggs, you’ll love ‘Claire in a Million’!

By JayCommins March 17th, 2011, under Uncategorized

Last year, TV viewers were gripped by Stuart Baggs, the self-styled entrepreneur who promised to be bigger than Richard Branson, having set up a reasonably successful telecomms company on the Isle of Man.  In his introduction, he declared himself to be ‘Stuart Baggs: the brand!’ – at which point, every marketeer in the country put their head in their hands.  To be fair, he believed his own hype – which has to be a positive when no-one else does.

Enter Yorkshire’s own version of Stuart Baggs in the form of Claire Davidson-Bishop.  In this month’s Yorkshire Ridings magazine, she’s got a full page promotional feature, entitled “One in a million”, talking about her personal brand, Claire in a Million, and her ground-breaking company, CDB.  On reading the first couple of paragraphs, you’d assume she was a life coach or possibly even a Mary-Queen-of-Shops style retail guru. 

However, read on and you discover that she’s the guru behind a new beauty range.  Well, I say beauty range.  I mean nail polish.  And I don’t really mean range, I mean product.  She’s invented a new top coat that will revolutionise your life.  You will feel ‘enriched’ when you buy a bottle, apparently.

She goes on to say that her bottle of nail polish is the start of a ‘versatile portfolio of businesses’ including overseas property, wine, etc. that will change the way people shop forever.  It’s nice to dream.

Before she commited to paying for this full page of self adoration, the worst possible meaningless marketing speak and a tagline “CBD – Authentically Thought Of”, why oh why did she not ask someone else to look at her copy?  I’m not entirely sure what she is selling – I presume it is the nail polish, but of the three photographs on the page, only one actually shows the product, taking up less than 1cm square, with no label visible, and you can’t see a single fingernail on the shot.

Her sign-off is “Don’t call me Claire.  Call me Claire in a million.”

Hundred of pounds for an ad that actually says “Don’t call me.”  Which is just as well, as she forgot to include her phone number…

Subtle changes

By JayCommins March 10th, 2011, under Uncategorized

Isn’t technology marvellous!  I do mean that (despite my computer crashing countless times today), but I also have to say that you really have to work hard to keep up to date.

For example, the Footprint website.  I redesigned this about 12 months ago, and it looks great!  However, as is always the case with technology and new software, if you don’t use it regularly, you forget how.  In the case of our website, it was the updating of the news section that caused me problems – not posting the news, but updating the home page with the latest stories.

For some reason, everytime I did it, something went wrong - usually compromising the layout of the whole page!  Eventually, I got wise to myself and ‘protected’ the part of the page that I kept ruining, but this in turn made updating the news section even harder.

Which brings me nicely to this week’s efforts – finding a way to update the news index and the home page at the same time, which has taken me into the highly techie world of XML and ASP.  But, at last, after goodness knows how many attempts, it is done!  Not that you’d notice a difference, I’d hope – this was supposed to be ‘invisible’ work that allows us to work more efficiently.

My next job is finding some way of linking the new auto-updates into our Facebook and Twitter accounts, in the same way that this blog auto-updates.  But I might leave that for another day…

37 and counting!

By Sam March 1st, 2011, under Uncategorized

Just finished the 37th issue of Buzz, Beckfoot school’s newsletter!  It’s still going strong!

Marketing pays off for Clifford’s Tower!

By Sam February 25th, 2011, under Uncategorized

Our client Clifford’s Tower was the only ‘leading attraction’ to see an increase in visitor numbers in North Yorkshire, with 122,000 visitors – 3% up on 2009.  The news was reported by BBC News North Yorkshire, on 23 February 2011, following a survey published by the Association of Leading Visitor Attractions (ALVA), who compiled the figures for members of its organisation in the county for 2009 and 2010.